Strategic marketing is crucial for startups wanting to obtain grip and drive growth. If you're a founder having a hard time to stand out to your product or company, it's time to shift your focus from product growth to advertising and marketing approach. With the right method, you can successfully get to and engage your target audience, eventually d… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's hectic company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One way to achieve these goals is by lining up marketing efforts with the purchasers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with th… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other realities concerning modern B2B advertising. We go over just how the buying journey is now completely fragmented and the way that community building can help marketing experts take back control of the exploration a… Read More